SEO keywords play a pivotal role in boosting your online presence. What truly is an SEO keyword? Here's an in-depth exploration.

In digital marketing, a keyword is a particular term or expression that people type into search engines when they are seeking a particular service, product or information. SEO heavily is based on the use of these keywords in ranking websites.

The power behind SEO keywords lies in their ability to relate what users are searching for to the content that is available here on your website. Wisely using these keywords will help attract the right audience and increase the likelihood of turnover.

Having established the concept of an SEO keyword, let's look at the ways to effectively use keywords. Optimizing the use of keywords demands a balance. You will want to include relevant keywords to attract search engines but not overly saturate your content with them.

One way is placing the keyword in your content’s headline. This not only helps in ranking, but also makes your content more relevant to the searcher's query. Next, consider using keywords in the metadata and headers of your website, as these are spots where search engines often look.

Moreover, it's critical to choose keywords that connect with your audience. This implies understanding their lingo, their search behaviors and their wants.

To conclude, a well-chosen SEO keyword can act as a bridge between a prospective client's search and your website. It's a vital tool in achieving success in the aggressive world of digital marketing. However, success hinges on its effective and balanced use.